Sarah is a writer, editor, and marketing strategist. She specializes in topics related to entertainment, design, photography, social media, marketing, business, and pop culture.
Running a social campaign is a lot like buying a flight. Costs go up and down, but it is possible to be a savvy shopper. Make sure your brand is getting the most from your precious Q4 campaign dollars.
With over 6 million social media followers, designer fashion brand Alexander Wang maintains an irreverent, playful, and authentic personality across their social channels. “We like to say that we take our work seriously, but not ourselves,” says social media manager Brooke Bunce.
Facebook announced a plan to eliminate third-party data from the platform by removing their Partner Categories program from the advertiser ecosystem. It caused a stir in the advertising industry, but the reality is that data usage has been on the decline since late 2017 – even before GDPR and this year’s controversies around privacy and data use.
Vertical video continues to grow year-over-year, with advertisers embracing the video style that all of their customers are already using. Adoption has become vital for the advertising industry, as less than 30% of people will turn their phone to view a horizontal video ad. Even when they do, they’re only watching 14% of the ad.
With virtual reality bringing new dimensions to users' screens, marketing is no longer about showing your customers a product or idea. It's about immersing them in it.
With this year's global-trends infographic, we present our data as an exclusive interactive report exploring creative trends in images, video, and music around the world.
From August to November, advertisers in every industry are ramping up for the holidays, preparing to reach shoppers in what is predicted to be a $1.3 trillion retail season.
We’ve pulled together a list of 8 strategies, all backed by research and at least somewhat proven to do what they say, to help you connect with your inner creative and make something amazing today.
Brands are always looking for new ways to tailor their messages to consumers, whether it’s through personalized creative, sequential messaging, or even customized campaigns. But before your brand should even start customizing to specific users, you need to first tailor the creative to each platform. Brand investment often falls short of its full potential when advertisers jump to advanced marketing and targeting techniques without first investing in the basics: creative that feels native to e...
For our newest infographic, the Shutterstock data team took a look at the food world, discovering which styles, snacks, and ingredients have been trending across the globe this year.
While the world's figuring out how Ben Affleck did in 'Batman v Superman,' we're looking back at some of the most surprisingly badass performances.